above all, accept feedback. If necessary, also actively request feedback. Principle #3: Technological Leadership Principle #3: Technological Leadership Room for creativity and innovation through the meaningful [...] added value for customers. Involve customers interactively where necessary. Principle #5: Coaching Leadership Principle #5: Coaching Leadership To develop the media of in-context conversations, coaching, inter-peer [...] work: As a leader: take care of your people - be a shelter As for yourself: take care of yourself, e.g. create a good balance between work, rest, sports and healthy eating Principle #7: Best Outcomes Principle