a good product, but also the interaction between people and product. Listen to our customers and create added value for customers. Involve customers interactively where necessary. Principle #5: Coaching [...] Principle #1: Mission, Vision and Service Principle #1: Mission, Vision and Service The main ongoing tasks of a manager are leadership, management, communication and feedback – that means actively perceiving [...] engaging them in creative ways where they experience that they are buying into not just a great product but also a progressive human ecology that excites and compounds value through the quality of human