establish the reference, clearly communicate goals and resulting task packages. Principle #2: Personal Growth Principle #2: Personal Growth Taking responsibility for personal growth and development of needed [...] concrete terms, this means for your everyday work: It takes more than a good product, but also the interaction between people and product. Listen to our customers and create added value for customers. Involve [...] engaging them in creative ways where they experience that they are buying into not just a great product but also a progressive human ecology that excites and compounds value through the quality of human