above all, accept feedback. If necessary, also actively request feedback. Principle #3: Technological Leadership Principle #3: Technological Leadership Room for creativity and innovation through the meaningful [...] concrete terms, this means for your everyday work: It takes more than a good product, but also the interaction between people and product. Listen to our customers and create added value for customers. Involve [...] engaging them in creative ways where they experience that they are buying into not just a great product but also a progressive human ecology that excites and compounds value through the quality of human