concrete terms, this means for your everyday work: It takes more than a good product, but also the interaction between people and product. Listen to our customers and create added value for customers. Involve [...] engaging them in creative ways where they experience that they are buying into not just a great product but also a progressive human ecology that excites and compounds value through the quality of human [...] work: As a leader: take care of your people - be a shelter As for yourself: take care of yourself, e.g. create a good balance between work, rest, sports and healthy eating Principle #7: Best Outcomes Principle