concrete terms, this means for your everyday work: It takes more than a good product, but also the interaction between people and product. Listen to our customers and create added value for customers. Involve [...] engaging them in creative ways where they experience that they are buying into not just a great product but also a progressive human ecology that excites and compounds value through the quality of human [...] management skill-sets that empower it to deliver the company’s strategic objectives and to creatively be a step ahead in identifying market-turns and new opportunities. It is the leader’s task to coach and workshop